Kathryn McGee Menswear
‘A colourful, bold site to accompany some really creative menswear designs’
Kathryn McGee is a fashion designer who creates some really creative menswear pieces. Therefore after discussing the site with her, it was clear that she wanted the site to be colourful, bright website. One that would take nothing away from the elaborate fashion pieces but would allow users a clear customer journey through all of the different collections and videos.
With some great imagery to use, this wasn’t difficult. Using some big, bold lettering and use of some primary colours, that Kathryn had used in similar lookbooks, a clear style was devised and used without.
Implementing the Net-A-Porter brand across many assets that fit in to on campaign.
Having the opportunity to work with a great asset library helped to create a great campaign. Utilising the current style and working new ideas within a strict brand guidelines.
See below for the HTML email campaign, which was created with additional assets. Plus the homepage desktop website. Other areas that it needed to work alongside were the Net-Set app and the mobile site.